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The Last Window of Influence (July 2011): Research Objectives • To understand which media shoppers experience in the 30 minute buildup to a shopping experience • To establish the Recency of ad exposures
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Document Date: 2011-11-20 20:42:42
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The Last Window of Influence (July 2011): Research Objectives • To understand which media shoppers experience in the 30 minute buildup to a shopping experience • To establish the Recency of ad exposures