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Journal of Consumer Research, Inc. The Small-Area Hypothesis: Effects of Progress Monitoring on Goal Adherence Author(s): Minjung Koo and Ayelet Fishbach Source: Journal of Consumer Research, Vol. 39, No. 3 (October 201
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Document Date: 2014-09-11 11:43:41
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Journal of Consumer Research, Inc. The Small-Area Hypothesis: Effects of Progress Monitoring on Goal Adherence Author(s): Minjung Koo and Ayelet Fishbach Source: Journal of Consumer Research, Vol. 39, No. 3 (October 201