Sungkyunkwan University / University of Chicago Press / University of Chicago / /
IndustryTerm
beverage / hot beverage / online enhancement / free beverage / information technology / free-beverage reward / last beverage / car washes / /
Organization
Sungkyunkwan University / Booth School of Business / Graduate School / University of Chicago Press / The University of Chicago / University of Chicago / /
Person
Laura Peracchio / Joel Huber / Baba Shiv / / /
Position
Author / driver / professor of behavioral science and marketing / assistant professor of marketing / associate editor for this article / /
Journal of Consumer Research, Inc. The Small-Area Hypothesis: Effects of Progress Monitoring on Goal Adherence Author(s): Minjung Koo and Ayelet Fishbach Source: Journal of Consumer Research, Vol. 39, No. 3 (October 201