Misattribution theory of humor - Document - PDFSEARCH.IO

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	Journal of Consumer Research, Inc. From the Commercial to the Communal: Reframing Taboo Trade-offs in Religious and Pharmaceutical Marketing Author(s): A. Peter McGraw, Janet A. Schwartz, and Philip E. Tetlock Source: J Add to Reading List Document Date: 2014-09-11 11:42:42 Open Document File Size: 382,55 KB Share Result on Facebook

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Journal of Consumer Research, Inc. From the Commercial to the Communal: Reframing Taboo Trade-offs in Religious and Pharmaceutical Marketing Author(s): A. Peter McGraw, Janet A. Schwartz, and Philip E. Tetlock Source: JAdd to Reading List