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Behavioural sciences / Emotion / Construal level theory / Affect / Attitude / Ethology / Social psychology / Construals / Mind


Feeling Mixed but Not Torn: The Moderating Role of Construal Level in Mixed Emotions Appeals
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Document Date: 2011-09-07 04:11:54

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City

Evanston / /

Company

CONSUMER RESEARCH Inc. / Kellogg / Russell / /

Currency

USD / /

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Facility

Northwestern University / Hong Kong University of Science / /

IndustryTerm

advertising appeals / creative and flexible processing style / creative solutions / creative processing style / local processing / /

MedicalCondition

Chronic high level Chronic / chronic construal level / chronic construal levels / individuals’ chronic construal level / pain / chronic differences / participants’ chronic tendency / higher chronic construal levels / different chronic construal levels / participants’ chronic construal level / /

NaturalFeature

Clearwater Bay / /

Organization

School of Business and Management / Hong Kong Research Grants council / School of Management / Northwestern University / Hong Kong University of Science and Technology / /

Person

Angela Y. Lee / Pierre Charron / John Deighton / Schellenberg / Frank Kardes / Bud Light / Jiewen Hong / /

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Position

editor / Hunter / mediator / editor / the associate editor / assistant professor / associate editor for this article / Professor of Marketing / /

ProvinceOrState

Illinois / /

PublishedMedium

JOURNAL OF CONSUMER RESEARCH / /

SocialTag