Montreal / Ottawa / Vancouver / Toronto / Los Angeles / /
Company
Entertainment Ltd. / Mosaic Field Fifty / DreamWorks / Motorola Inc. / Robert Koven Consulting Ltd / Coca-Cola / Standard Radio / Procter & Gamble / Air Canada / CBS Radio / Hershey / Microsoft Corporation / Dell / AT&T / CanWest Global MediaWorks Inc / Hot or Not / SPONSORED SUPPLEMENT Sundance Media Inc. / Double Fusion / DY Marketing Inc. / CHUM Ltd. / BRUNICO COMMUNICATIONS INC. / The Montreal Gazette / Sundance Media / Maple Leaf Sports / /
Continent
Europe / Asia / /
Country
Canada / United States / /
Currency
USD / cent / / /
EntertainmentAwardEvent
Sundance / /
Event
Product Release / Man-Made Disaster / Business Partnership / /
Facility
Air Canada Centre / Marketing Control Center / It’s building / /
IndustryTerm
mobile tools / in-game and mobile advertising / online campaigns / media-saturated pop culture world / web metrics expert / in-game advertising / fixed wireless / food / produce products / mobile satellite carriers / car marketer / companies helping media vendors / media audiences / indispensable tool / wireless phone / carrier-driven text-to-win campaigns / Wireless email functionality / cross-carrier storefront / media giant / advertising messages / media mix / car brand / advertising revenue / push media / media marketplace / inter-carrier compatibility / electronics product / online and mobile marketing automation / consumer interaction devices / wireless server capabilities / interactive digital media / Media vendors / push services / /
OperatingSystem
Microsoft Windows / Windows Mobile / /
Organization
ON BOARD / NBA’s Toronto Raptors / Toronto Maple Leafs / US Patent & Trademark Office / Mobile Content Committee / Canadian Wireless Telecommunications Association / Marketing Control Center / /
Person
Maria Hale / Elton John / Libby Biason / Jonathan Epstein / Bob Koven / Steven Goldhor / Rob Braide / Claire Macdonald / Jason Kerr / Gary Schwartz / Beth Robertson / Steven Goldhar / Dan Reitzik / David Farnes / Bell Globemedia / Aidan Tracey / Marc Choma / Debbie Travis / Greg Treffry / Steve Irvine / / /
Position
president / MODEL mobile MARKETING / CEO / vice president business development and specialty television / president and CEO / national director of corporate partnerships / vice president of content business development / director of communications / general manager / vice president of marketing / Analyst / Industry Affairs / Consultant / proprietor / leader / artist / Chair / Vice-President / Industry and Regulatory Affairs / /
Product
Microsoft Corporation Portable Audio Device / Motorola Q Smartphone / Chevrolet HHR / Cube / PunchMuch / /
ProvinceOrState
Quebec / /
PublishedMedium
The Montreal Gazette / The Calgary Herald / /
RadioStation
CJAD / CHOM FM / CHUM / Mix 96 / /
SportsEvent
the NBA / the NHL / /
TVShow
American Idol / The Apprentice / /
Technology
mobile phones / Bluetooth / flash / broadband / SMS / CRM / cellular telephone / /
mobile MARKETING A GUIDE FOR BUYERS & MARKETERS a sponsored supplement to produced in association with