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Date: 2003-02-02 14:55:48Customer satisfaction Business intelligence Innovation Voice of the customer Metrics Reference Model Business performance management Business Management Consumer behaviour | Metrics: You Are What You Measure! by John R. Hauser and Gerald M. Katz AprilJohn R. Hauser is the Kirin Professor of Marketing, Massachusetts Institute of Technology, SloanAdd to Reading ListSource URL: www.mit.eduDownload Document from Source WebsiteFile Size: 306,06 KBShare Document on Facebook |