Eli Lilly / Moggridge Associates / IDEO / Tesco / Nokia / ID Two / Procter & Gamble / Matrix / Bank of America / MONITOR Details / David Kelley Design / /
Country
Italy / United States / Iceland / United Kingdom / /
Currency
USD / /
Event
Product Issues / /
Facility
By building / Design Museum / influential Interaction Design Institute / Apple store / London’s Royal College of Art / /
IndustryTerm
internet access / bank account / countless other products / end product / office-equipment / telephone design / allian advertising campaign / Software development / bank / electricity bill / political systems / ever-more complicated new systems / advertising campaign / individual devices / low manufacturing cost / /
Organization
Oxfam / US Special Forces / London’s Royal College of Art / Kellogg Foundation / White House / IDEO’s Toy Lab / London Business School / Post Office / influential Interaction Design Institute / 160° / /
Person
Ben Forman / Gentry Underwood / TA G IDEO / Barack Obama / Bill Moggridge / John Stoddard / Ben Hammersley / Tim Brown / Mike Albers / Lydia Howland / MARTIN KAY / Air / Art / /
Position
president / co-founder / head of knowledge sharing / trustee / player / founder / anger-management therapist and a white-collar boxing coach / engineer / designer / lecturer / associate editor / visiting professor / assistant / Head / associate editor of wired / /
I D E O He designed the first laptop, but today IDEO’s Bill Moggridge solves bigger problems. So wired asked his team to use ‘design