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Business / Innovation / Statistics / Diffusion / Bass diffusion model / Market segmentation / Factor analysis / Molecular diffusion / Marketing / Product management / Market research


A New Approach to Country Segmentation Utilizing Multinational Diffusion Patterns
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Document Date: 2014-05-21 00:34:09


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Company

WorldBank / Whirlpool / Philips / MOBIL / CONSTANT TIME MOBIL LIFE COSMO TRADE / /

Country

Switzerland / Norway / Belgium / France / Japan / Austria / United States / Netherlands / United Kingdom / Sweden / Finland / Denmark / /

Event

M&A / /

IndustryTerm

introduced products / othertypesof products / transportation / thatthis product / correspondencebetweena pairof cluster solutions / minimumAIC solution / productsand services / /

Person

Craig / Douglas / /

Position

social standingof messenger / identityof messenger / Assistant Professor of Marketing intheGraduate SchoolofBusiness attheUniversity ofChicago / Country Factor Scores Variable ColorTV VCR CD-player / VCR-CD player / partitioningcomparisons / /

Region

Pacific Rim / /

Technology

alpha / K-means clustering algorithm / /

SocialTag