![Service dominant logic / Marketing / Supply chain management / Strategic management / Value / Co-creation / Value chain management capability / Business / Management / Technology Service dominant logic / Marketing / Supply chain management / Strategic management / Value / Co-creation / Value chain management capability / Business / Management / Technology](https://www.pdfsearch.io/img/a54bf57f5885246ed8681cde157ca395.jpg) Date: 2012-02-16 14:46:17Service dominant logic Marketing Supply chain management Strategic management Value Co-creation Value chain management capability Business Management Technology | | REFRAMING SUPPLY CHAIN MANAGEMENT: A SERVICE-DOMINANT LOGIC PERSPECTIVE ROBERT F. LUSCH University of Arizona Shifting the dominant thinking of supply chain management toward the
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