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Marketing management / Internet marketing / Customer relationship management / Positioning / Marketing effectiveness / Customer engagement / Marketing / Business / Business marketing


special r e p o r t CMO Pessimism Waning Marketers are replacing pessimism with determination, CMO survey finds. By Christine Moorman,
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Document Date: 2009-08-05 09:59:55

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File Size: 405,24 KB

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Country

United States / /

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Facility

Business Duke University / Smeal College of Business / /

IndustryTerm

advertising spending / communications models / high-tech markets / business to business / advertising outlets / /

Organization

Institute for the Study of Business Markets / Duke University / Smeal College of Business / Fuqua School / MSI / American Marketing Association / Marketing Department / Fuqua School of Business-Duke University Top / /

Person

Shuba Srinivasan / Marc Vanhuele / Rakesh Niraj / Peter C. Verhoef / Kevin Clancy / Koen Pauwels / S.H. Leeflang / Eden Yin / Christine Moorman / Gerard J. Tellis / Ralph Oliva / /

Position

chief marketing officers / Professor / Executive Director / VP / CMO / or higher / /

URL

www.isbm.org / www.msi.org / http /

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