New York Times / Kellogg / Boston Market / Data BzzAgent / Wharton Customer Analytics Initiative / WOM / Aflac / /
Country
United States / /
Currency
USD / / /
Facility
University of Pennsylvania / /
Holiday
Halloween / /
IndustryTerm
certain products / insight into why some products / online conversations / mobile phone network / Web Appendix / insight into how product / social media / private products / restaurant chain / visible products / online transmission / little evidence that more interesting products / consumers free products / forward online content / focal products / school break travel / particular product / mundane products / field experiment product / hedonic products / less interesting products / food / /
Organization
Wharton School / Dean’s Research Fund / University of Pennsylvania / /
Person
Lauren McDevitt / Eric Bradlow / Dave Godes / Jacob Goldenberg / Pete Fader / Eric M. Schwartz / Jeff Inman / Christophe Van den Bulte / Steve McLaughlin / Jonah Berger / Van den Bulte / Maria Ana Vitorino / Ben Evarts / Dave Balter / Barak Libai / /
Position
King / James G. Campbell Jr. Assistant / Assistant Professor of Marketing / associate editor for this article / Predictors Model Development / /
Jonah Berger and eric M. Schwartz* word of mouth (woM) affects diffusion and sales, but why are certain products talked about more than others, both right after consumers first experience them and in the months that foll