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Customer profitability / Consumer behaviour / Customer base / Customer experience management / Customer lifetime value / Relationship marketing / Business / Marketing / Loyalty business model


Abstract Loyalty Myth #8: It Costs Five Times More to Acquire a Customer than to Retain a Customer
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Document Date: 2010-01-21 06:10:50

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City

Washington / D.C. / /

Company

The Great Atlantic / Consumer Connections Corp. / It Costs Five Times More / Ipsos / Pacific Tea Company / /

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Event

M&A / /

Facility

Customer Service Institute / /

IndustryTerm

airline / /

Organization

Harvard / /

Person

James Heskett / Tom Peters / Christopher Hart / W. Earl Sasser / Jr. / Peter Jueptner / Bill Dunn / /

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Position

Executive Vice President / business strategist / president / Director of Business Development / popular business strategist / /

PublishedMedium

Harvard Business Review / /

SocialTag