EUROPEAN FOOTBALL CLUBS AND THEIR OVERSEAS FANS: TIME TO RETHINK MARKETING? Dr Simon Chadwick Professor of Sport Business Strategy and Marketing, Coventry University Business

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Date: 2014-05-07 09:54:14 Manchester United F.C. Sport in Manchester Association football culture Mintel Deloitte Real Madrid C.F. Football in China Football in England South Korea Association football Sports Premier League		EUROPEAN FOOTBALL CLUBS AND THEIR OVERSEAS FANS: TIME TO RETHINK MARKETING? Dr Simon Chadwick Professor of Sport Business Strategy and Marketing, Coventry University Business Add to Reading List Source URL: www.playthegame.org Download Document from Source Website File Size: 92,14 KB Share Document on Facebook

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