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	Personality data for targeting & acquisition Conventional approaches to marketing segmentation have not kept pace with the accelerating move to digital. In particular, continuing to rely on postcode-based segmentation is Add to Reading List Document Date: 2015-02-16 10:34:56 Open Document File Size: 566,08 KB Share Result on Facebook City London / / Company Feelunique.com / / / IndustryTerm 4K technology / online customer / online experience / online segments / online personas / / Person Tom Newbald / / / Position driver / Director Marketing / / Technology 4K technology / / URL www.visualdna.com / / SocialTag Marketing Business Persona

Personality data for targeting & acquisition Conventional approaches to marketing segmentation have not kept pace with the accelerating move to digital. In particular, continuing to rely on postcode-based segmentation isAdd to Reading List