Market Share Rewards to Pioneering Brands: An Empirical Analysis and Strategic Implications Glen L. Urban; Theresa Carter; Steven Gaskin; Zofia Mucha Management Science, Vol. 32, No. 6. (Jun., 1986), ppStable

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Date: 2007-10-21 15:50:25 Marketing Brand management Communication design Product management Market segmentation Positioning Advertising Linear regression Pricing Brand Multicollinearity Store brand		Market Share Rewards to Pioneering Brands: An Empirical Analysis and Strategic Implications Glen L. Urban; Theresa Carter; Steven Gaskin; Zofia Mucha Management Science, Vol. 32, No. 6. (Jun., 1986), ppStable Add to Reading List Source URL: ebusiness.mit.edu Download Document from Source Website File Size: 368,14 KB Share Document on Facebook

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