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Electronic commerce / Online shopping / Multichannel retailer / Retail / Silo / Sears / Shopping / Advertising / Target Corporation / Marketing / Retailing / Business


Omni-Channel Shoppers: An Emerging Retail Reality Written by Julie Krueger Published March 2015
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Document Date: 2015-03-20 14:55:02


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File Size: 401,97 KB

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Company

Sears Hometown / Outlet Stores / Macy / Office Depot Inc. / Sprint / PetSmart / Google / IDC / Ipsos / /

Currency

USD / /

Facility

Store Visits / /

IndustryTerm

search habits / retail marketing / online and offline purchases / ecommerce marketing / online purchases / online-to-store behavior / Online-to-offline ad formats / retail / measurement systems / e-commerce and in-store channels / online and in-store marketing teams / offline media / e-commerce site / online and offline channels / e-commerce teams / digital media / e - commerce / search ad / local retail information / search ads / cross-device and online-to-store shopping behavior / mobile search ads / online and in-store marketing / search advertising / advertising budget / /

Person

Serena Potter / Terry J. Lundgren / Evan Conway / Christine Buscarino / Julie Krueger / Jennifer Kasper / David Buckley / /

Position

vice president of digital media and mobile strategy / vice president / chairman and CEO / chief marketing officer / Industry Director of Retail / vice president of digital media and multicultural marketing / vice president of ecommerce marketing / personal shopping assistant / vice president of digital / /

Product

LIAs / /

Technology

smartphones / /

SocialTag