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Commerce / Management / Erik Brynjolfsson / Mail order / Multichannel retailer / Direct marketing / Amazon.com / Internet / Marketing plan / Marketing / Business / Retailing


6 IT DECISIONS YOUR IT PEOPLE SHOULDN’T MAKE
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Document Date: 2007-10-03 14:47:34


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Company

Kellogg / Treatment / CSK Corporation Suruga Bank University of Lecce / /

Facility

High-Tech Industry The Center / Telecom General Motors Intel UPS Research Sponsors CSK Corporation Suruga Bank University / /

IndustryTerm

increased advertising / Internet order combining items / Internet promotions / telephone channels / online tools / Internet orders / e - business / e - commerce / telephone orders / Internet channel / prior Internet users / Internet demand / /

NaturalFeature

Customers Internet Channel / Catalog Channel / Internet channel / /

Organization

MIT Center for eBusiness Page / MIT Center for eBusiness / School of Management / AutoID Center / Media Lab / Cambridge Center / MIT Sloan’s Center for Information Systems Research / MIT / Computer Science and AI Lab / Sloan School / Products and Services Founding Sponsors BT Cisco Systems France Telecom General Motors Intel UPS Research Sponsors CSK Corporation Suruga Bank University / MIT Center for eBusiness MIT / MIT CENTER FOR EBUSINESS Founded / Center for Coordination Science / /

Person

Carlene Doucette / Duncan Simester / Jeffrey Hu / Glen L. Urban / Eric Anderson / Steve Buckley / David Verrill / Meredith Sampson / Erik Brynjolfsson / /

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Position

Chairman / Executive Director / Professor / Director / Executive Assistant / Financial Assistant / /

PublishedMedium

Information Systems Research / /

URL

http /

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