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Strategic management / Consumer behaviour / Customer engagement / Marketing effectiveness / Multichannel marketing / Customer experience / Internet marketing / Marketing operations / Marketing / Business / Customer experience management


A Day Software white paper AugustThe CMO Imperative: Multi-channel Customer Engagement Building an Online Marketing Strategy
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Document Date: 2014-12-17 12:29:00


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City

Boston / New York / Basel / /

Company

Newsweek / UBS / Amazon / Gartner / Adobe / Apache Software / MTV Networks / NBC / Open Source Projects / Intercontinental Hotels / Daimler / Forrester Research Inc. / Merck / Day Software Inc. / Apache Software Foundation / 1993 Corporate Headquarters Day Software Holding AG / /

Country

Switzerland / United States / /

Currency

USD / /

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Facility

Customer Engagement Building / /

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IndustryTerm

media customers / Online Channel Effectively / search terms / rate products / document output management / multichannel engagement systems / phone services / software powers / online forum / business to business / online and offline channels / basic engagement management tools / analytical tools / Online Marketing Strategy / online commerce / Web Content Management / e - business / Web Content Management platforms / online marketing / online marketing platform / interactive tools / Internet darling / web analytics / multi-site management / online consumers / web servers / social media data analysis / online buyers / online presentations / online communities / online media / search engines / online platform / technology complexities / e - commerce / social networks / web server / travel/ hospitality industries / social media leads / search results / /

Organization

Congress / /

Person

David Nuescheler / Roy Fielding / /

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Position

CTO / driver / www.day.com author / co-founder / Business Success Executive / Chief Scientist / /

Product

iPad / CQ5 software / CQ5 / /

ProgrammingLanguage

Java / /

ProvinceOrState

Massachusetts / /

PublishedMedium

Newsweek / /

Region

Midwest / /

SportsEvent

the 2010 World Cup / /

Technology

smartphone / WCM technologies / Search Engine / mobile devices / Content Management / Java / DOM / web server / /

URL

www.day.com / /

SocialTag