Internet access / Internet price / tobacco advertising / Internet-intensive customer / Internet orders / e - business / Internet sales / retail industry / Internet Channel For customers / Internet channels / Internet channel / prior Internet users / business to business / /
NaturalFeature
Internet channel / Interne channel / /
Organization
School of Management / Center for eBusiness / MIT / School of Management Understanding / Northwestern University / /
Person
Duncan Simester / Erik Brynjolfsson / Lal / Eric Anderson / Duncan Simester January / / /
Understanding the Impact of Marketing Actions in Traditional Channels on the Internet: Evidence from a Large Scale Field Exper