COLLABORATIVE BRAND ATTACKS IN SOCIAL MEDIA: EXPLORING THE ANTECEDENTS, CHARACTERISTICS, AND CONSEQUENCES OF A NEW FORM OF BRAND CRISES Philipp A. Rauschnabel, Nadine Kammerlander, and Björn S. Ivens Recently, a new cha - Nadine - Document - PDFSEARCH.IO

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	COLLABORATIVE BRAND ATTACKS IN SOCIAL MEDIA: EXPLORING THE ANTECEDENTS, CHARACTERISTICS, AND CONSEQUENCES OF A NEW FORM OF BRAND CRISES Philipp A. Rauschnabel, Nadine Kammerlander, and Björn S. Ivens Recently, a new cha Add to Reading List Document Date: 2016-09-02 17:55:44 Open Document File Size: 469,33 KB Share Result on Facebook

COLLABORATIVE BRAND ATTACKS IN SOCIAL MEDIA: EXPLORING THE ANTECEDENTS, CHARACTERISTICS, AND CONSEQUENCES OF A NEW FORM OF BRAND CRISES Philipp A. Rauschnabel, Nadine Kammerlander, and Björn S. Ivens Recently, a new chaAdd to Reading List