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Viewable Impression / Marketing / Communication / Impression / Association of National Advertisers / Internet marketing / Business / Advertising


State of Viewability Transaction 2015 In 2011, the Association of National Advertisers (ANA), the American Association of Advertising Agencies (4A’s) and the Interactive Advertising Bureau (IAB) came together to fix di
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Document Date: 2014-12-16 12:43:22

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File Size: 281,56 KB

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media platform measurement / media allocations / digital media transactions / media currency / digital media / traded digital media / advertising industry / advertising measurement / /

Organization

Media Rating Council / American Association of Advertising Agencies / Association of National Advertisers / Interactive Advertising Bureau / /

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