comparative advertising / advertising claims / compared products / specific comparative claim against another product / research-based comparative advertising claims / comparative advertising claims / advertising self-regulation / foreign media / mass-media comparative advertising claim / acceptable advertising / comparative advertising research / election advertising / pharmaceutical products / field services / advertising dispute / telephone surveys / namely media / advertising industry / compared-to product / food / laundry product / target / /
NaturalFeature
Yukon / /
Organization
Marketing Research and Intelligence Association of Canada / /
Person
Greg Biehn Tim Bowen Jim / Gina Remy Carol Ritter Linda Roulet Andrea / Janet Cameron Barbara Case Sherry Casey Joseph / Tim Bowen Jim Bruce / John Jenkins Michele Kay Rob / Clare Smith Johanne Trudeau Susan / Robert Zielinski / Brian Fraser Anna / Trish Simmie Clare Smith Johanne / Bowen Jim Bruce Danielle / Chris Hamilton Marylou Hilliard Gillian / Scott Megginson Barry Milavsky Kelly / Sarah Chenoweth Ray Chepesiuk John / Jim Bruce Danielle Bush Janet Cameron Barbara / Andrea Rush Catherine Shand Trish / Rosanne Angotti Catherine / Patti Lartigue Dayle Linton Tom / Paul Dillon Dan Edmondstone Rafe Engle Brian / Frost-Hunt Arlan Gates Eric Glass / Gillian Humphreys John Jenkins Michele / Johanne Trudeau Susan Vogt Sandra / Marylou Hilliard Gillian Humphreys John / James B. Musgrove Carol Newell Jayne / Michele Kay Rob Kwinter Patti Lartigue Dayle / Tim Wilson Tim Wingrove Gerry Wright Jani / Linda Roulet Andrea Rush Catherine / John Coyne Paul Dillon Dan / Anna Frost-Hunt Arlan / Susan Vogt Sandra Wheaton Tim / Gerry Wright Jani Yates Robert / Tom Maich Scott / Ruth Corbin / Ray Chepesiuk John Coyne Paul / Sandra Wheaton Tim Wilson Tim / Barry Milavsky Kelly Moffatt James / Brenda Pritchard Suzanne Raitt Ruth / / /
Advertising Standards Canada Guidelines for the Use of Comparative Advertising Guidelines for the Use of Research and Survey Data to Support Comparative Advertising Claims Advertising Standards Canada first published th