Keller Fay Group / Technology Telecommunications Travel / Charter Communications / The Keller Fay Group Decipher Inc. / Burger King / Amazon / Charles Schwab / eBay / AT&T / Wal-Mart / Kmart / Sony / Expedia / Twitter / Google / Coca-Cola / Facebook / Decipher Inc. / Verizon / Ford / 5Decipher Inc. / Monte Carlo / Yahoo! / Microsoft / /
Country
United States / / /
Facility
Hebrew University of Jerusalem / University of Rochester / Days Inn / Marketing Science Institute / opera Ugly Betty / /
IndustryTerm
online data / household products / Internet Brand Offline Word / car brand / online brand mentions / search goods / ONLINE Order / Online Word / online and offline channels / tual social networks / online sources / online mentions / media coverage effects / online setting / Internet brand / online content / communications terminology / communication media / food / involvement products / Web Appendix / online interactions / online communications / travel services / Online Offline Online Offline / online requests / financial services / ONLINE Category Beauty products / online settings / Internet-based services / online channels / health products / telephone conversations / high media coverage / social networking dimensions / Internet Service / online communication / online and offline measures / search engine / beauty products / technology products / /
MarketIndex
American Customer Satisfaction / /
Organization
Marketing Science Institute / School of Business Administration / Boston Celtics / Wharton School / Israel Science Foundation / Yale / University of Rochester / Mouth Marketing Association / Arison School of Business / Marketing Department / Medicare / Mixed Service / Israel Internet Association / Hebrew University of Jerusalem / Simon Business School / /
Person
Pepper Beverages Porsche / Liron Zaretzky / Christina Andrews / Heinz Kraft / Jeffrey Inman / Anna Proviz / Oshri Weiss / Renana Peres / Tal Tamir / RON SHACHAR / Brad Fay / MITCHELL J. LOVETT / Dafna Presler / Fangdan Chen / Eitan Muller / Grace Choi / Yan Yan / Anand / Haneen Matar / Rachel Amalo / Nathan Pamart / Niels Mayrargue / Chris Webber-Deonauth / Barak Libai / Cherry Coke / Kristin Luck / Linda Wang / /
Position
social driver / Assistant Professor of Marketing / representative U.S. sample / functional driver / emotional driver / major U.S. national brands / single driver / Assistant Professor / associate editor for this article / Lecturer / representative / Dean and Professor / /
Product
iPhone / Interbrand / Nelson / /
ProvinceOrState
California / /
Technology
hobbies Technology / search engine / simulation / Decision Support System / /
MITCHELL J. LOVETT, RENANA PERES, and RON SHACHAR* Brands and word of mouth (WOM) are cornerstones of the marketing field, and yet their relationship has received relatively little attention. This