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TWITTER TV TARGETING BOOSTS ENGAGEMENT To drive increased user engagement and boost sales, Quaker Oats wanted to reach Moms in certain environments like Cooking & Food, Energy, Entertainment, Family, Health, Hobbies, Hom
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Document Date: 2014-07-31 11:51:11
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File Size: 629,87 KB
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City
London /
New York /
Chicago /
Los Angeles /
/
Company
Quaker Oats /
TWITTER /
/
Currency
USD /
/
/
IndustryTerm
social media /
optimization technology /
energy families /
energy /
/
Person
Jimmy Fallon /
Alex Holzer /
/
Position
Director of Marketing /
/
TVShow
Good Morning America /
/
Technology
optimization technology /
/
URL
www.adaptly.com /
/
SocialTag
Text messaging
Twitter
Websites
Cost per engagement
Quisp
Quaker Oats Company
Technology
Advertising
World Wide Web
Social media