Luigi Cantone Full Professor of Marketing and Strategic Management, Department of Business Management, Faculty of Economics, University of Naples Federico II (e.mail:

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Date: 2015-02-12 14:18:46 Customer engagement Co-creation Brand equity Brand engagement Brand Netnography Engagement Digital brand engagement Engagement marketing Marketing Brand management Consumer behaviour		Luigi Cantone Full Professor of Marketing and Strategic Management, Department of Business Management, Faculty of Economics, University of Naples Federico II (e.mail: Document is deleted from original location. Use the Download Button below to download from the Web Archive. Download Document from Web Archive File Size: 983,88 KB

Document is deleted from original location. Use the Download Button below to download from the Web Archive.