| Document Date: 2014-03-20 13:36:57
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City San Francisco / New York / Chicago / Los Angeles / / Company Vizu Corporation / Vizu Vizu Corporation / / / IndustryTerm online advertisements / online audience / advertising lifecycle / real-time audience characterization solution / brand advertising dollars / ad networks / brand advertising campaigns / optimization solution / advertising investment / retail / advertising effectiveness / real-time campaign measurement / / Organization Reader’s Digest Association / / Person Jeff Smith / Jim Olstrom / / / Position Vice President / / Product Reader / Ad Catalyst solution / Advertising Effectiveness Platform / Ad Catalyst / / ProvinceOrState New York / / URL www.brandlift.com / /
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AD CATALYST CASE STUDY CPG Marketing Success Story: Reader’s Digest Drives Pasta Line Awareness and Breaks into Key Industry Overview Reader’s Digest Interactive is a global media and direct marketing company that co