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Brand / Globalization / Rebranding / Global Television Network / Marketing / Communication design / Graphic design


Rethinking the “G” Word by Stanley Moss International Brand Strategist, Portland OR May 2003 The next time someone is tempted with the brilliant idea to employ the word -or prefix“global” in your brand messaging,
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Document Date: 2003-05-13 15:54:12

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File Size: 60,82 KB

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City

Genoa / Seattle / Mecca / /

Company

Newsweek / Pepsico / Novartis / Starbucks / /

Country

Egypt / /

/

IndustryTerm

mainstream national magazine / generic products / cheese-flavored potato chips / improved mass communications / /

Organization

Harvard / /

Person

Arafat / Theodore Levitt / Johann Hari / Stanley Moss / /

Position

Strategist / Portland OR May / /

PublishedMedium

Newsweek / New Statesman / Harvard Business Review / /

Technology

cheese-flavored potato chips / /

URL

www.diganzi.com / /

SocialTag