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Quarterly Insights for Brands from Google and YouTube ISSUE 5 Q2 2014 How passions drive purchases Brands that engage consumers on their passions and interests
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Document Date: 2014-07-29 15:29:01


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File Size: 1,42 MB

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City

Kobe / Cannes / /

Company

R/GA / Nike / Unilever / Hulu / Turkish Airlines / Google / YouTube / MTV / Yahoo / Volvo / IPSOS / /

Currency

pence / /

EntertainmentAwardEvent

the Cannes / Cannes / /

Event

Product Recall / Product Issues / M&A / /

IndustryTerm

digital measurement tools / cable network / finance / organic search activity / real-time insights / /

Organization

Creative / Kennedy Media Agency / R/GA Media Agency / /

Position

Prime Minister / thinkwithgoogle.com/youtube-insights Executive / /

Product

3x ad / ad / Leaderboard / platforms Ad / 2x ad / Lift solution / Computer Tablet / /

ProvinceOrState

California / /

SportsEvent

World Cup / Super Bowl / /

Technology

Leaderboard algorithm / smartphones / smartphone / /

URL

www.thinkwithgoogle.com/ads-leaderboards / www.openslatestudios.com/news / www.thinkwithgoogle.com/brand-case-studies / www.thinkwithgoogle.com/case-studies/how-turkish-airlines-found-success-through-selfies.html / www.thinkwithgoogle.com/ads-leaderboards/youtube-leaderboard-cannes-14.html / /

SocialTag