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Internet marketing / Advertising / Advertising network / Network Advertising Initiative / Online advertising / Behavioral targeting / Marketing / Internet / Business


STUDY FINDS BEHAVIORALLY-TARGETED ADS MORE THAN TWICE AS VALUABLE, TWICE AS EFFECTIVE AS NON-TARGETED ONLINE ADS Nine of Top 15 Ad Networks Participate in Study by Former FTC Consumer Protection Chief Howard Beales; Stud
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Document Date: 2013-02-05 08:26:28

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City

Washington DC / /

Company

AlmondNet / AudienceScience / comScore / BlueKai / AOL Advertising / Akamai / Google / Yahoo! / Microsoft / /

Country

United States / /

Currency

USD / /

Facility

George Washington University / /

IndustryTerm

ONLINE ADS / advertising networks / Web Content / online advertising networks / advertising revenue engine / ad network / online advertising / advertising technologies / ad networks / run-of-network advertising / online advertising marketplace / advertising revenue / behaviorally-targeted advertising / behavioral advertising / online content / online ad revenue / /

Organization

Congress / School of Business / Bureau of Consumer Protection / the George Washington University / Federal Trade Commission / U.S. Federal Trade Commission / NAI / /

Person

Howard Beales / Howard Beales Howard Beales / Charles Curran / /

Position

economist / author / Executive Director / Consumer Protection Chief / Director / /

ProgrammingLanguage

DC / /

Technology

online advertising technologies / /

URL

http /

SocialTag