Duke University / Asia Campus / Stanford University / University of Alberta / Massachusetts Institute of Technology / Distinguished Scholars Retreat / /
Duke University / Graduate School / Stanford University / INSEAD / Fuqua School of Business / Massachusetts Institute of Technology / University of Alberta / /
Person
Kenneth P. Uhl / Monica Wadhwa / Rao / Gabriel Biel / Chris Taylor / Deborah R. John / Allison / Tanya L. Chartrand / Monroe / Carol A. Scott / Dick Wittink / Eric Johnson / Rashmi Monroe / Stephen P. Glasser / Mark Vogel-Sprott / Muriel Vogel-Sprott / Kent B. Monroe / William H. Frishman / Ziv Carmon / BABA SHIV / Himanshu Mishra / DAN ARIELY / Gráinne M. Fitzsimons / /
Position
Editor / Associate Professor of Marketing / mediator / General / judge / Professor of Management Science / /
Product
rela / price / /
ProvinceOrState
Alberta / /
PublishedMedium
Consumer Reports / Journal of Consumer Research / Psychological Bulletin / /
BABA SHIV, ZIV CARMON, and DAN ARIELY* The authors demonstrate that marketing actions, such as pricing, can alter the actual efficacy of products to which they are applied. These placebo effects stem from activation of e