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City Pittsburgh / Cambridge / London / New York / Chicago / / Company Wilson / MIT Press / Aldine Atherton Inc. / Waveland Press Inc. / Sage Publications Inc. / International Universities Press Inc. / Stanford University Press / / Country United States / / Facility A. Hall / Building Communication Theory / Gretta M. Flynn University / / IndustryTerm causal modeling software / Online peer / online perceptions / information processing / online product reviews / online interactions / online review / online marketplace / software version / online product choice / message processing / online consumer reviews / electronics / online consumer shopping behavior / e - commerce / media equation / online product review / home theatre technology / pleasurable products / / NaturalFeature Uncanny Valley / / Organization vol. / Agency on Social Judgment / MIT / Gretta M. Flynn University of Connecticut Abstract Previous / Stanford University / Stanford / / Person R. Schroeder / Rory McGloin / D. Merget / M. Slater / V / J. N. Bailenson / Kristine L. Nowak / N. Yee / Stephen C. Stiffano / / Position Computing Teacher / General / / Product avatar / / ProvinceOrState Illinois / / PublishedMedium Psychological Review / / Technology animation / home theatre technology / / URL http / SocialTag