OOH Drives Interaction Through Mobile and Social Media Background: In February 2012, OMAC and its member companies ran the holiday initiative, an OOH campaign which encouraged consumers to vote for a new holiday and to s

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Date: 2012-06-18 09:26:24 Social information processing Social media Automatic identification and data capture Barcodes Encodings QR code Facebook Mobile Web Google Computing World Wide Web Internet		OOH Drives Interaction Through Mobile and Social Media Background: In February 2012, OMAC and its member companies ran the holiday initiative, an OOH campaign which encouraged consumers to vote for a new holiday and to s Document is deleted from original location. Use the Download Button below to download from the Web Archive. Download Document from Web Archive File Size: 1,61 MB

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