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Taking a deeper look at online reviews: The asymmetric effect of valence intensity on shopping behaviour Abstract This study tests the asymmetric effect of usergenerated, openended online revi
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Document Date: 2013-08-22 23:15:52
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Taking a deeper look at online reviews: The asymmetric effect of valence intensity on shopping behaviour Abstract This study tests the asymmetric effect of usergenerated, openended online revi