New York / Philadelphia / Berlin / New York City / /
Company
Commercial Art / IBM / UPS / Ford Motor Company / Hadank / Cummins / National Biscuit Corporation / Xerox / American Broadcasting Corporation / Westinghouse Corporation / Apple / /
Continent
America / /
Country
United States / Denmark / /
Currency
USD / /
Event
Person Communication and Meetings / /
Facility
Pa’s store / studio of George Switzer / Museum of Modern Art / American Institute of Graphic Arts / California hotel / /
Holiday
Christmas / /
Movie
Spin / /
Organization
Harvard / Yale / United Parcels Service / American Institute of Graphic Arts / William Weintraub Advertising Agency / Department of the Interior / /
Person
Jan Tschichold / Jacqueline Cochran / Bill Weintraub / Alfred Mahlau / Arthur Pulos / Paul Rand / Austin Reed / Paul Scheurich / Gustav Jensen / Ann / Tom Watson / Dieter Rams / Steve Jobs / John Dewey / Joe Sinel / William James / Stephen Bayley / George Grosz / Marion Swannie / Elliot Noyes / Thomas Mann / George Switzer / David Smart / Wilhelm Deffke / /
Position
good salesman / art director / commercial artist / good designer / poet / cofounder / director for Glass Packer magazine / secretary / head / prolific and lucid writer / good politician with Tom Watson / black maid / author / teacher / Royal Designer / artist / designer / fine commercial artist / /
‘Why Paul Rand hates logos’, Blueprint, September 1989 In the pantheon of US designers, they don’t come more eminent than Paul Rand. He made corporate identity into modernist clarity ‘The IBM corporate identit