Media Metrix Media Metrix Inc. / Portals Incentive Home & Garden Music / Health & Fitness Personal Expression Travel / AdRelevance / Personal Expression Travel / Romance & Celebrity General News Incentive Music / Media Metrix / /
Currency
USD / / /
Event
M&A / /
IndustryTerm
news media / potential online ad space / media buys / online advertising inventory / online / house advertising phenomenon / house advertising / Internet technology / online and traditional businesses / ONLINE ADVERTISING / Internet advertising / search engines / online properties / Internet advertisements / web marketers / online employment / house advertising figures / e - commerce / technology measurement services / online ad impressions / online ad inventory / intelligent agent technology / online property / web publishers / online advertising industry / surplus advertising inventory / advertising intelligence / advertising measurement technology / /
Organization
Politics / Technology Movies & Television Society / AdRelevance Service / Politics & Science Sports & Recreation Yellow & White Pages / REPORTS ADRELEVANCE DIVISION OF MEDIA METRIX New Study Finds Highest Concentration of House Ads / Division of Media Metrix Media Metrix / Television Shopping & Auction Society / /
Person
Charlie Buchwalter / Will Hodgman / Ryan Oettinger / / /
Position
president of the AdRelevance division and chief marketing officer / vice president of media / /
Region
Latin America / /
Technology
advertising measurement technology / intelligent agent technology / Internet technology / Streaming Media / /
FOR IMMEDIATE RELEASE: June 26, 2000 FOR MORE INFORMATION: Ryan Oettinger