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Media technology / Computer printers / Eastman Kodak / Inkjet printer / Printer / Predictive behavioral targeting / Behavioral targeting / Office equipment / Printing / Business


Kodak hits the mark with online branding campaign Premium publisher OMS and targeting specialist nugg.ad achieve a 20% increase in purchase intention for Inkjet printers The US Kodak group is the only
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Document Date: 2012-06-27 11:13:32


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Company

Neo@Ogilvy GmbH / Kodak GmbH / Deutsche Post / OMS / /

Country

Germany / /

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IndustryTerm

identified target / online news website / classic advertising format / control / Wallpaper advertising / internet facts / advertising tool / online users / online branding campaign / target / /

Organization

Kodak GmbH Media Agency / /

/

PublishedMedium

the OMS daily / /

SocialTag