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Customer experience management / Market research / Electronic commerce / Customer engagement / Marketing research / Online shopping / Customer satisfaction / Customer / Customer attrition / Marketing / Business / Consumer behaviour


November 2014 | Frontier Economics 1 How behavioural economics can improve customer research in retail banking markets
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Document Date: 2014-12-18 10:49:39

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File Size: 412,99 KB

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City

Halifax / /

Company

Bank of Scotland / Lloyds Banking Group / Theory / /

IndustryTerm

functional product / retail banking / internet platforms / banking / gateway products / retail banking markets / insurance add-ons / service tools / bank / financial services / /

Organization

Competition and Markets Authority / /

Person

Martin Wheatley / /

Position

relationship manager / General / /

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