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Currency USD / / / Facility Product Line Design Liang Guo Hong Kong University of Science / / IndustryTerm offer products / middle-tier product / low-end products / financial services / lowend product / product line / low-end product / differentiated products / boundary solution / few products / manufacturing cost / online appendix / highend product / cheaper product / technology products / interior solution / / NaturalFeature Clear Water Bay / / Organization School of Management / MIT / Hong Kong University of Science and Technology / / Person Eric Bradlow / Preyas Desai / Liang Guo / / / Position editor-in-chief for this article / social planner / / Technology digital camera / digital photography / / URL http /
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Vol. 31, No. 6, November–December 2012, pp. 995–1007 ISSN[removed]print) ISSN 1526-548X (online) http://dx.doi.org[removed]mksc[removed] © 2012 INFORMS