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THE CANADIAN RTB LANDSCAPE The Canadian RTB eco-system is growing exponentially. Many of the companies listed below participated in IAB Canada’s X-Series: RTB Event + are IAB Canada Members*. This chart is a simplified
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Document Date: 2013-07-29 13:51:27


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City

RTB / /

Company

EyeVerify / Best Buy / Advertiser / Amazon / BT / Evidon / Netflix / AdSafe / AdXpose / DoubleVerify / CPM / /

Currency

USD / cent / /

Event

M&A / /

IndustryTerm

web surfers / ad server / particular site / finance page / online and offline data sources / search landing / display media / media exposure / offer services / bank ad / real time / direct media buys / software programs / digital media / advertising content / advertising strategy / digital media buying programs / Online ad traders / bank site / creative tools / online activity / /

Organization

Attribute Attribution Modelling Audience Intelligence / /

Position

DVD player / /

Product

iPod / /

ProgrammingLanguage

R / C / /

Technology

DSP technology / artificial intelligence / API / Caching / DSP / /

SocialTag