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For Marketing Leadership Professionals August 23, 2013 Solving The Cross-Platform Targeting Riddle Why Marketers Should Not Be Satisfied With Today’s Mechanisms
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Document Date: 2014-04-08 15:08:34

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Company

WPP / Adobe / Wall Street Journal / AOL Networks / Adometry / Acxiom / Visual IQ / ESPN / Forrester Research Inc. / DMPs / ComScore / HP / Current / Yahoo / Apple / Headquarters Forrester Research Inc. / /

Country

United States / Canada / /

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Facility

National Institute of Standards and Technology / /

IndustryTerm

pragmatic and forward-thinking advice / creative and media-buying decisions / ad networks / technology industry leaders / Internet multiple times / connected devices / multichannel/platform measurement systems / appropriate device / audience solutions / online adults / personal mobile technologies / individual device / /

MarketIndex

Mobile Mind Shift / /

OperatingSystem

Cross-Platform / /

Organization

National Institute of Standards and Technology / /

Person

Peter Foster / Samantha Merlivat / Lori LeBas / Ned Brody / Luca S. Paderni / Erika McCallister / Karen Scarfone / Tim Grance / /

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Position

Audience Manager / SVP of business operations / CEO / vice president of solutions development and mid-market sales / /

Product

TechRankings / Total Economic Impact / RoleView / Abilitec / Technographics / Forrester Wave / /

PublishedMedium

the Wall Street Journal / /

Technology

CRM / peer-to-peer / smartphone / mobile device / personal mobile technologies / pdf / smartphones / DSP / /

URL

www.forrester.com / http /

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