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Company Item Control Test A Test B Control / / Country United States / Netherlands / / Currency USD / cent / / / Facility Memorial Drive / Field Experiments ERIC T. ANDERSON* University of Chicago / / IndustryTerm retail setting / retail store / retail stores / / Organization Graduate School / School of Management / Direct Marketing Association / University of Chicago / MIT / / Person ERIC T. ANDERSON / DUNCAN I. SIMESTER / / Position *Corresponding author / catalog manager / / PublishedMedium Daily Mail / /
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Quantitative Marketing and Economics, 1, 93–110, 2003. # 2003 Kluwer Academic Publishers. Manufactured in The Netherlands. Effects of $9 Price Endings on Retail Sales: Evidence from Field Experiments ERIC T. ANDERSON*