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PROGRAMMATIC NOW PREDOMINATES IN PREMIUM INVENTORY, CROSS-MEDIA BUYING How U.S. brands, agencies and publishers can profit inRESEARCH
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Document Date: 2014-10-14 14:33:58

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DRAMATIC SPENDING SHIFTS FUND / PROGRAMMATICALLY VS. PERCENT OF PREMIUM VIDEO INVENTORY / TV / ALL VIDEO INVENTORY / PROGRAMMATICALLY ALL VIDEO / PROGRAMMATICALLY BRANDS 60 / Adap.tv / PREMIUM VIDEO / PROGRAMMATICALLY RESEARCH BRANDS 23 / /

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M&A / /

IndustryTerm

programmatic and data-driven technologies / video advertising / cross-media / paid search / advertising networks / technology solutions / programmatic buying technology part / programmatic technology / private networks / online video advertising / ad networks / online video / online video ad spending / tech solutions / programmatic video buying technology / /

Technology

CRM / DIGITAL VIDEO / PROGRAMMATIC VIDEO BUYING TECHNOLOGY / DSP / programmatic and data-driven technologies / Cable TV / /

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