behavioural advertising profile / online data / Online Behavioural Advertising / online advertising ecosystem / advertising networks / web users / media entities / web viewing behaviours / consumer control tool / contextual advertising / desktop applications / clear notice / Web Site Operator / web user preferences / online advertising / signatory-based Online Behavioural Advertising Framework / online measurement / collect web viewing data / business to business / web surfing behaviour / behavioural advertising / Internet browsers / Web Site Operators / online educational campaign / search query / advertising associations / Web site publishers / similar technologies / retail products / web domains / particular web site / advertising ecosystem / /
Organization
Association of Commercial Television / European Association of Directory and Database Publishers / EPC / European Federation of Magazine Publishers / Interactive Advertising Bureau / Association of Television and Radio Sales Houses / European Advertising Standards Alliance / World Federation of Advertisers / European Commission / International Advertising Association / Association of European Radios / European Union / European Association of Communications Agencies / Online Publishers Association / /
FINAL & Approved Cover Document to IAB Europe OBA Framework European Self-regulation for Online Behavioural Advertising – Transparency and Control for Consumers IAB Europe and its members have worked on a “European