State Farm / CBS / IBM / LinkedIn / eMarketer Inc. / AT&T / PC World / The Huffington Post Media Group / Twitter / Google / YouTube / Facebook / Organic Social Network Advertising Worldwide / Huffington Post / DigitasLBi / AOL / Mintel / Lenovo / The Onion / TubeMogul / BuzzFeed / /
Country
United States / /
Currency
USD / /
EntertainmentAwardEvent
Oscar / /
Event
Product Issues / Business Partnership / Person Communication and Meetings / Product Recall / Company Expansion / /
Facility
HuffPost Partner Studio / /
IndustryTerm
paid media / ad server / native advertising playbook / social media strategists / native advertising revenue / media offerings / mockumentary-style web series / media buyers / online shopper / similar products / native advertising guidelines / consumer electronics manufacturer / ecommerce team / healthcare / native advertising content / direct response advertising / paid social media / video advertising / social media / media publishers / web series / likely social media property / native ad product / streaming services / video advertising opportunities / online publication / social networks / media / cloud computing / native advertising / advertising decision-marketers / digital video advertising / paid media model / /
NaturalFeature
Interactive fall / /
Organization
Dollar Shave Club / Federal Trade Commission / Interactive Advertising Bureau / US Federal Trade Commission / National Football League / /
Person
Christy Tanner / Will Arnett / Danielle Drolet / Tessa Gould / Kevin Berman / Rimma Kats / /
Position
Vice President / senior vice president and general manager of Media Group / director of native ad product / designer / director of advertising and marketing services / Director of Native Advertising / dedicated marketing specialist / direct-sales driver / Director / Advertising / /
October[removed]NATIVE ADVERTISING ROUNDUP Native advertising, which some marketers, publishers and readers see as little different than the old “advertorial” concept, is still nascent enough that it’s difficult for