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Internet marketing / Electronic commerce / Ad serving / Web banner / Advertising network / Online advertising / Click fraud / Clicktag / DoubleClick for Publishers by Google / Internet / Advertising / Business


Pay-For-Performance Ad Campaign Guidelines OVERVIEW The purpose of this document is to help Advertisers/Agencies achieve success when choosing Pay-ForPerformance (PFP) ad campaigns to drive business results. NOTE: What
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Document Date: 2013-07-29 14:28:34

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File Size: 718,54 KB

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City

Toronto / /

Company

DART / BridgeTrack / Advertisers/Agencies / Publishers/Ad Networks / /

Currency

USD / /

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IndustryTerm

ad server / travel destinations / optimization algorithm / Web real estate / Online environment / retail / Online ad / Web user clicks / e-commerce environment / travel verticals / ecommerce site / Online ad creative development / /

Organization

Message Association / Brand Favourability Drive / Ad Tags / /

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Position

CPA / /

Product

Omniture / /

PublishedMedium

the Advertiser / /

Technology

animation / optimization algorithm / /

URL

www.iabcanada.com / /

SocialTag