Large Automobile Company / Reebok / Nielsen Online / Harry Case Google Inc. / YouTube / Google Inc. / /
Country
United States / /
Currency
USD / /
IndustryTerm
cross-media campaign / online ads / cross-media campaign reach / online campaign data / online panel measures / online campaigns / Internet use / cross-media data / Online Video Ads / online media / cross-media reach / media plan / online ad exposure / syndicated research tool / statistical software / media planning questions / online plan / cross-media plan / online budget / media planning scenarios / online incremental reach / recent years digital media / advertising campaigns / /
Person
Jim Koehler / Zi / /
Position
model / Rt / singular Fisher information matrix / /
The Incremental Reach and Cost Efficiency of Online Video Ads over TV Ads Yuxue Jin, Sheethal Shobowale, Jim Koehler, Harry Case Google Inc. Abstract