Virginia Commonwealth University / College Park / building Taylor / Skinner Building / National Headquarters / University of Maryland / /
IndustryTerm
news media / online engagement / online relationships / media relations function / communication technology / overall Internet / interactive online communication / social media feeds / preferred social media / social media statistics / public relations professionals / social media tools / social media platforms / blood services / public relations practitioner relationship / social media efforts / social media channels / media relations / social media / social interaction technologies / active Internet users / social networking / public relations roles / disaster services / social media usage / social networks / online relationship management / public relations scholars / social media trends / online space / public relations practices / social media implementation / local media / collaboration software / social networking sites / large social media efforts / social media communication / social media trainings / Internet population / social media concepts / local newspaper / satellite offices / public relations outcomes / media usage / ways social media / public relations literature / social media adoption / satellite office structure / online environment / social networking use / helpful tools / local media reporters / public relations practitioners / public relations / media coverage / online communication / media catching / /
NaturalFeature
Twitter stream / /
Organization
USA School of Mass Communications / University of Maryland / Society for New Communication Research / Virginia Commonwealth University / Increasing / American Red Cross / Department of Communication / Spreading / /
Person
Taylor / Yan Jin / Eyrich / Yang / Kent / Kang / Padman / Rowena L. Briones / Sweetser / Beth Kuch / Brooke Fisher Liu / / /
Position
director of development / director of disaster services / president / and director of blood services / representative / leader in managing social media / public relations specialist / director of development / Corresponding author / journalist / Porter / /
ProvinceOrState
Virginia / Maryland / /
Technology
social interaction technologies / communication technology / http / /
Keeping up with the digital age: How the American Red Cross uses social media to build relationships