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Strategic management / Business model / Service / Service innovation / Organizational configuration / Business / Management / Marketing


Successfully Implementing a Service Business Model in a Manufacturing Firm Ivanka Visnjic, Bart van Looy This is a working paper Why this paper might be of interest to Alliance Partners:
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Document Date: 2013-03-20 07:26:07

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File Size: 1,26 MB

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Company

IBM / Xerox / Alliance Partners / Ford / Rolls-Royce / Caterpillar / GE / Linkedin Group / /

Country

Spain / /

Facility

University of Cambridge / /

IndustryTerm

manufacturing services / large manufacturing firms / aerospace solutions / delivered services / through-life-cycle services / sales-and-service subsidiaries / manufacturing goals / equipment manufacturer / semi-structured interview protocol / joint product / manufacturing firm results / service investments before services / manufacturing multinational / country sales-and-service subsidiaries / service subsidiaries / after-sales services / manufacturing / manufacturing operations / organization design solutions / average manufacturing / pure manufacturer / management systems / basic services / manufacturing firms / overhaul services / manufacturing organizations / /

Organization

Faculty of Business and Economics / University of Cambridge / GGA Service / ESADE Business School / /

Person

Visnjic / Bart van Looy / /

Position

sales supervisor and service operations supervisor / manager / service marketing manager / service operations manager / service / service manager / service marketing manager / sales engineer / general manager / equipment manager / service operations manager / service marketing specialist / equipment manager / service manager / service / representative / manager / service marketing specialist / service planner / Porter / /

Technology

semi-structured interview protocol / aero / /

URL

www.cambridgeservicealliance.org / /

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