BMW / Gillette / LG / Nike / Amazon / Pepsi / Paypal / Nokia / Huawei / Motorola / Google / Coca-Cola / HTC / ge Sa / ZTE / Honda / P.5 Emerging / su Sa / Emerging / American Express / H&M / Louis Vuitton / HP / Films/TV Music / Samsung / Blackberry / Mercedes / Microsoft / Apple / /
Continent
Asia / North America / Europe / /
Country
Brazil / Vietnam / Nigeria / China / India / /
Currency
USD / /
Facility
app store / /
IndustryTerm
low banking services / technology brands / bank account / mobile communications / e-books / health services / payment systems / car brands / mobile operator / travel services / bank / social networking / banking / trusted brokers / social networks / mobile money solutions / advertising-funded business models / entertainment content services / respective products / /
OperatingSystem
Android / Microsoft Windows / /
Position
age and gender representative / leader / purchasing driver / overwhelming driver / /
Product
Louis Vuitton 70% 36 / American Express 48% 12 / /
Region
Western Europe / /
Technology
smartphone / Android / mobile device / mobile devices / smartphones / /
The Next Mobile Frontier The challenges and opportunities for brands in emerging markets ABOUT THE STUDY The study was carried out by Ovum on behalf of Upstream, and based on a survey